|
|
How Binary MLM Plans Self-Destruct
|
Binaries sound great to the inexperienced MLMer because of the promise of upline help in building your downline through "spillover". The reality is that very little spillover occurs in a manner that will help the downline person expecting it so as to make money as a result of upline efforts. Most (upline) sponsors employ leg building strategies which may or may not include the downline person (you); and because of the geometric progression factors, probably won't.
So, the reality is, it is up to the individual MLMer to build his own downline organization, just as in any other MLM. The second reality is, it's hard to make money in binaries, just as it's hard with breakaways, most matrices, and most uni-levels. The reason is that binaries are also "back end" emphasis programs, where most of the money from a sale goes further upline than to the actual person responsible for the sale and his immediate upline. So it takes an organization of at least 10, 12, or 20 people for any one distributor (like you) JUST TO BREAK EVEN, and many more to get into significant profit.
| How to Evaluate a Network Marketing (MLM) Opportunity (eBook) |
There are basically two kinds of binaries. One is the "one-time out-of-pocket" purchase type, and the other has monthly purchase requirements just like most other MLMs.
Saturation in "One-Time" Programs
The most notorious of the "one-time" programs were/are the pre-paid
phone card programs.
There is a huge market for these, but since making money requires
constant recruiting of new distributors, saturation can and has
been reached in several of these.
When saturaton is reached, they will shrivel up from the bottom, because
no sales at all will be made.
("Rentry" sales to existing distributors depend on new sales to generate
the money for them.)
Because binaries pay to "infinity" they have to have restrictions on who can get paid. A common requirement is that you have to have two personally sponsored people with qualifying purchases before you can qualify to get paid.
In the "one-time" programs there is usually a further qualification that there has to be a certain number of additional sales, also, before you can get paid. This is usually 12, sometimes as few as 6 or 9. But a further qualification is that these sales have to be "balanced" somewhat on each "leg". Regardless of what the specific numbers are, if you have a perfectly balanced pair of legs, you will find that -- bottom line -- you will make about 8% to 12%, say 10%, on each sale in your downline, if and when you do qualify to receive payment on those sales.
10% is definitely "back end" emphasis. And, if you sponsor only one, or if you don't hit a "threshhold" sale point, your percentage is ZERO! And if you have an unbalanced organization -- a very strong or "runaway leg" on one side and a "weak" leg on the other -- you will get much less than 10% because the pay is determined by the weak leg sales, and "excess" sales in the "strong" leg are "zeroed out" without being paid on. This is called "volume flushing".
(There is, however, at least one binary company that is of the monthly purchase qualification type, which carries over up to $5000 in unpaid volume on the strong leg. Over $5000 is flushed. Also, because monthly purchases are required, saturation is rather less likely than with the "one-time" type. But it and similar companies could run into cash flow problems as I'll outline below.)
As I stated above, the "one-time" programs have a potential saturation problem. Both types have another potential problem, a major problem, which is trying to pay out more on a sale than what they net on a sale. Despite the "best efforts" of the binary companies to restrict who gets paid on a sale (by sponsoring, volume, leg balance, and volume flushing requirements), I conjecture that there comes a time when "too many" people upline qualify to get paid on sales downline, regardless of company efforts to limit who gets paid. When this happens, the company has got to implode!
Here's my thoughts as to why so many of the binaries seem to be going great, then crash and burn. Especially the "one-time" companies. When they start out, hardly anyone qualifies to get paid on an individual sale. The companies love this! Great for their cash flow! As the company grows, they have to pay more and more people on a sale. As the company grows even more, it reaches a point where there are a lot of deep legs with a lot of people qualifying to get paid on a sale. And, it actually won't take too many qualifying to get paid to put the company in a cash flow crunch.
Take a $100 sale. Say the company cost and overhead is $30 for it. That means they can pay $70 out to the field. Say there's seven people upline from the sale who qualify to get paid on it. At an average of 10% per sale to the people qualified, they've run out of money. Or, say there's 14 people upline, but they're unbalanced, so they get an average of only 5% per sale (the other 5% is kept by the company due to flushing). But still -- 14 people times 5% of $100 is $70. If 15 people qualify, they're losing money.
The one-shot phone card companies have provided a lot of excitement, but just as in other "back end" emphasis companies, only full-time heavy-hitters, real hypesters, and a few lucky ones made any money. Until the companies disappeared.
If, in the past, you have tried one or more MLM opportunities, it's likely that you have been been disappointed. Next time, make sure you get involved with a SUBSTANTIAL MLM opportunity.
My recommendations for your Network Marketing success is that you
seek out Network Marketing companies with quality compensation programs
and quality products at reasonable prices, as well as first class
distributor support.
If MLM companies you are interested in do not meet ALL the
requirements as outlined in "How to Evaluate a Network Marketing
Opportunity", you will suffer frustration, undeserved loss of
self-confidence, and serious loss of time and money.
You can't turn a sow's ear into a silk purse; you can't even turn
something "close" into a winner, as I have found through bitter
experience.
"Close, but no cigar" doesn't count; it's all or nothing.
Serious opportunity seekers take the time to do "due diligence" research
into the network marketing opportunities they are considering.
To learn how to determine which Network Marketing companies will provide
you a good chance of actually making some money, in addition to making
available to you many of the products you will require for a long and
healthy life, you really need to GET AND READ the VITALLY IMPORTANT book
"How to Evaluate a Network Marketing - MLM Opportunity".
| How to Evaluate a Network Marketing (MLM) Opportunity (eBook) |
| Current Worthwhile MLM Opportunity Recommendations |
|
SPECIAL REPORT
How to Evaluate a |
MLM PROFITS Require a REALISTIC Compensation Plan
If the Compensation Plan be Worthy, Screweth not with it. (A MLM Fairy Tale)
continued below...
How to Guarantee Yourself a 95% Chance of FAILURE in MLM
Warning! Breakaway Plans are HAZARDOUS to a Distributor's WEALTH
WAVE 3: The New Era in Network Marketing
Changes International -- Was Close, But No Cigar
Current Worthwhile MLM Opportunity Recommendations
Please bookmark this page for your convenience.
In My Opinion
Humorous, irreverent, and/or informative
offbeat. All you want to know about the truth of reality --
or not. An antidote to political correctness, conventional wisdom
in all areas, and smug, smirking fundamentalists of both religion
and science.
Google Search Engine Rankings - Just a High School Popularity Contest
Buy Low - Sell High with Core Position Trading
Core Position Trading (CPT) -- aka Automatic Investment Management
(AIM) and Automatic Asset Allocation (AAA). As contrasted to
Technical Analysis. For Stocks, Exchange Traded Funds (ETFs),
other Mutual Funds, and Precious Metals (PMs -- gold, silver,
platinum, palladium). Investment, speculation, investing
information, speculating information, trading software.
Chances for Making Money Better with Core Position Trading
Books You Need To Read
Of the millions of books, you have time for only a few. IMNSHO
here are some of those worthy of your time. Political, economic,
social, science, financial...
Multi-Level Marketing (MLM) aka Network Marketing?
e-Commerce Biz Buzz
Discussions of internet business software, home study courses,
websites, gurus. Information Product Creation, Ranking Factors, and Statistical
Copywriting. e-commerce
traffic, copywriting, page ranking, inbound link and outbound
link generation...
"Why Work?" Report Updated
e-gold Exchange News
News of e-gold and OmniPay harassment by fascist U.S. government.
News of e-gold Exchange Providers Actively Selling and BUYING e-gold (if any).
News of action -- rather, inaction -- of e-gold management
in resuming operations in the U.S. and/or initiating operations offshore.
News of action -- rather, inaction -- of e-gold management
in communicating to e-gold account holders as to progress
or lack of progress in enabling account holders access
to their e-gold accounts.
e-gold Exchanges to Require Personal Tax Identification Number
e-Commerce Work at Home Articles Directory
|
Please!...
Don't waste more time and money with MLM companies that will guarantee failure. Discover the vitally important factors to look for in opportunities that make for a realistic possibility of success. 100% generic. MLM Success or Failure |
|
E-MAIL LIST MAILINGS
FASTER, EASIER You control your mailings to your lists from your website host(s). No monthly fees. No mailing fees. Discover easier mailings. |
How to Evaluate a Network Marketing (MLM) Opportunity.
Articles Unique Web Site Promotion Generator Program
Automatic Investment Management Stock/ETF Transaction Calculator
|
NEED MORE PAGE VIEWS?
Return to basics by submitting articles containing your back-links to others' sites. Articles Unique simplifies unique article generation and submission. |
Home | About MLM Reality Contact Privacy Policy Terms & Conditions | Links Other Places
|
Information in this document is subject to change without notice.
No part of this document may be reproduced or transmitted in any form or by
any means, electronic or mechanical, for any purpose, without the express
written permission of MLM Reality. Copyright © 2002 - 2010 MLM Reality. All rights reserved. Trademarks "Wealth Now!" "MLM Reality" "It's the PAY PLAN, Pardner!" property of MLM Reality |