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Become the Hunted, Get Your MLM Leads to Call YOUby Michael Smith
Wouldn't it be nice to have your leads calling you for a change? I'm going to show you how that can become a reality. To start, here's a question for you. My question is, why did YOU sponsor with someone in the first place? The reason you and others join is that they feel the sponsor can really show them the way to freedom. The perceived value of the sponsor is very high. In other words, the individual feels that the sponsor can show them how to duplicate their success. So how do you raise your perceived value which will lead to more sign-ups? The answer is simple: You need to add more value to yourself. Here's what I mean: First you need to know what really is of value in the network marketing industry -- the MLM industry. Value is knowledge and information. The information you know will truly lead others to success. The main reason I sponsored with my current team member is because he know more than I did about marketing and promoting.
My perceived value of him was very high, so I didn't have to think twice about joining with him. Back to the question of how to gain value. Go out and learn something your prospects don't know. Fill a need or solve a problem that your prospects have. Give them information for free in a newsletter and teach them all that you know. The golden rule of marketing states: "Give without any expectation of getting something in return." Well, maybe I just made that up, but it should be the Golden Rule because some people in this industry have very twisted views.
Everyone expects people just to join up with them on their team automatically. Throw some replicated websites up and sponsor them, it's that easy. Don't get me wrong, there are some people doing this but the recruits into their organization have a retention life of about three months. Do you really want to have to rebuild your organization every three months? If one of these people came up to me and said, "Hey, you should join my business", I would take that as, "Hey, I don't know you, but give me 1000 bucks". Ultimately, people join people, not a MLM product, not a network marketing compensation plan and not a MLM company. They join you. So ask yourself a question. Would you want to join you? This is huge; once you truly believe deep in your heart that you can help people then, yes, people will want to work with you.
Please do it right the first time and you will have long term success; I guarantee it. Helping people for free builds trust and it builds relationships, which is the right way to build a business. If you help people solve their problems, then soon enough your problems will have solutions too. If I kept learning something different from someone every couple of days or every week, I would definitely pay money to join their team. Simply because the perceived value is so high due to all the knowledge they have shared. So what am I suggesting to you? Go out and start adding value to yourself. Get educated about the industry and start learning what really works. In this industry if you learn something that works, you will have more value than 90 percent of everyone in it. There is a lot of horrible information going around, so if you find something that works, share it with people. Trust me, if you do that, people will sign up with you just to learn more.
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